Who is your target audience?
Most people don’t realize that when they begin marketing, that they need to target a certain group of people. Now might be a good time to ask yourself, who am I targeting, and am I reaching my demographic. Simply it could be stated like this. A Grandmother in Fresh Hampshire is probably not looking for a Fresh skateboard deck, but a mother and father of 2 who have a son at 13 years of age might be interested. And the way you word things will have a bearing not only on the parents, but especially the son who will no doubt convince the parents to buy the skateboard he wants.
Knowing and understanding not only your target audience, but also the decision makers in the household can have a huge bearing on conversions in sales.
September 24, 2009 5:18 am 
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